EnjoyTech

There are strong synergies between Open Source Software (OSS) and cloud computing. The cloud makes it a great platform on which OSS business models ranging from powering the cloud to offer OSS as SaaS can flourish. There are many issues around licenses and IP indemnification and discussion around commercial open source software strategy to support progressive OSS business models. I do see the cloud computing as a catalyst in innovating OSS business models. Powering the cloud: OSS can power the cloud infrastructure similarly as it has been powering the on-premise infrastructure to let cloud vendors minimize the TCO. Not so discussed benefit of the OSS for cloud is the use of core algorithms such as MapReduce and Google Protocol Buffer that are core to the parallel computing and lightweight data exchange. There are hundreds of other open (source) standards and algorithms that are a perfect fit for powering the cloud. OSS lifecycle management: There is a disconnect between the source

Mark Penn, the author of Microtrends , has written an article in WSJ describing information shoppers . These shoppers are the consumers who go online to find all the related information ahead of time before making a purchase. The traditional sales people and the TV commercials don't interest them and do not fulfill their information appetite. I enjoyed reading Microtrends and this article does a great job highlighting a psycho-demographics that marketers will have trouble going after using traditional approaches. The marketers should pay close attention to this trend. The emotional appeal of a brand could help attract consumers to the products but may not necessarily translate into sale unless info shoppers are satisfied with the necessary information for a given situation to make that decision. Situational Marketing: The marketing campaigns, active or passive, miss the real situational context. The consumers are making a decision under specific circumstances that I would describe