EnjoyTech

The two-third of world’s 4.6 billon mobile users live in the emerging markets. Millions of these users live below the poverty line and are part of the bottom of the pyramid (BOP). Nokia is the market leader in these emerging markets, at least for now, with 34% market share. It’s clear from rapidly declining Nokia’s marketshare and an appointment of new CEO, Stephen Elop , that Nokia needs a second act. I believe the BOP is what could be the next big thing for Nokia. The recent NYTimes story highlights a Nokia’s service, to supply commodity data to the farmers in India, using a text message . So far, 6.3 million people have signed up for this service. Nokia is planning to roll out this service, Life tools, in Nigeria as well. This is part of their Ovi mobile business. I have written before on impact of cloud computing and mobile on the bottom of the pyramid and the importance of public policy innovation in emerging markets . The BOP is one of the biggest opportunities that Nokia curren...

The second most populous country with the fourth largest spending power, India, saw a surprising 7.9% YOY GDP growth well above the expectations of 6.3%. The Indian stock market recovered much quicker since the US financial meltdown. In fact one of my friends who oversees sales of a European earthmoving equipments company in India complained that the European manufacturers have not increased their production to meet the increased demand in India due to the faster economic recovery, especially in the infrastructure sector. When I switch on a news channel in India I hear all about incentivizing manufacturing companies to increase indigenous production that will fuel the growth of the industrial sector. I also see commercials ranging from baked potato chips to a service to transfer money using virtual currency on a mobile phone targeted to the fast growing middleclass. The marketers have no problem understanding the rich and the middle-class of India and designing the products for them. ...

I see cloud computing play a big role in enabling IT revolution in the developing nations to help companies market products and services to 4 billion consumers at the bottom of the pyramid (BOP). C.K.Prahlad has extensively covered many aspects of the BOP strategy in his book Fortune At The Bottom Of The Pyramid that is a must-read for the strategists and marketers working on the BOP strategy. This is how I think cloud computing is extremely relevant to the companies that are trying to reach to the consumers at the BOP: Logical extension to the mobile revolution: The mobile phone revolution at the BOP has changed the way people communicate in their daily lives and conduct business. Many people never had a landline and in some case no electricity. Some of them charged their mobile phones using a charger that generates electricity from a bike . As the cellular data networks become more and more mature and reliable the same consumers will have access to the Internet on their mobile phon...