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Showing posts with the label experience design

A Design Lesson: Customers Don't Remember Everything They Experience

My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an appointment or walk in. Most patients don't take an appointment due to a variety of cultural and logistics reasons and prefer to walk in. These patients invariably have to wait anywhere from 15 minutes to an hour and half on a busy day. I always found these patients to be anxious and unhappy that they had to wait, even if they voluntarily chose to do so. When I asked my brother about a possible negative impact due to unhappiness of his patients (customers) he told me what matters is not whether they are unhappy while they wait but whether they are happy or not when they leave. Once these patients get their turns to see my brother for a consultation, which lasts for a very short period of time compared to how much they waited, my brother will have his full attention to them and he will make sure they are happy when they leave. This erases the unple...

Learning From Elevators To Design Dynamic Systems

Elevators suck. They are not smart enough to know which floor you might want to go. They aren't designed to avoid crowding in single elevator. And they make people press buttons twice, once to call an elevator and then to let it know which floor you want to go to. This all changed during my recent trip to Brazil when I saw the newer kind of elevators. These elevators have a common button panel outside in the lobby area of a high rise building. All people are required to enter their respective floor numbers and the machine will display a specific elevator number that they should get into. Once you enter into an elevator you don't press any numbers. In fact the elevators have no buttons at all. The elevator would highlight the floor numbers that it would stop at. That's it! I love this redesigned experience of elevators. It solves a numbers of problems. The old style elevators could not predict the demand. Now the system exactly knows how many people are waiting at what floor...

Augmented Reality Will Change Enterprise Software For Real

Augmented Reality (AR) has seen a sudden buzz in the last few weeks. The announcements just keep coming; Layar announced a 3D API and Wikitude announced AR API . VentureBeat recently ranked the emerging start-ups in augmented reality . AR is still a nascent domain with many quirks and twists but it is for real and it is going to cause disruptions in many dimensions. This is how I see it would affect the enterprise software: No interface will be the interface The augmented reality uses the most natural interface, the reality, and layers information on top of it essentially eliminating the need to have an artificial interface. Users will prefer in-context user experience at the locations where they perform their primary task compared to unnatural static experience on their current devices. I also see the impact and potential for innovation in the MVC frameworks. The AR opens up a lot more opportunities for the developers and designers, who were constrained by the traditional technologi...