Skip to main content

Posts

Showing posts with the label product management

Disconnect To Reconnect

All journeys, no matter how fruitful, come to an end. After a little over nine and half years I decided to leave SAP last week. What a journey this has been! Making Design Thinking real I was hired into a multidisciplinary corporate strategy team, set up by Hasso Plattner, the chairman of SAP's supervisory board, and the only co-founder still with the company, whose mission was to help SAP embrace “design thinking” in how it built products and processes as well as how it worked with customers. It was the best multidisciplinary team one could imagine to be part of. We were multidisciplinary to a fault where I used to joke that my team members and I had nothing in common. I am proud to be part of this journey and the impact we helped achieve. Over the years we managed to take the double quotes out of design thinking making it a default mindset and philosophy in all parts of SAP. It was a testament to the fact that any bold and audacious mission starts with a few simple steps and can ...

Product Vision: Make A Trailer And Not A Movie

I have worked with many product managers on a product vision exercise. In my observation the place where the product managers get hung up the most is when they confuse product vision for product definition. To use an analogy, product vision is a trailer and product definition is a movie. When you're watching a movie trailer it excites you even though you fully don't know how good or bad the movie will be. Abstract and unfinished A trailer is a sequence of shots that are abstract enough not to reveal too much details about the movie but clear enough to give you the dots that your imagination could start connecting. Some of the best visions are also abstract and unfinished that leave plenty of opportunities for imagination. Product visions should focus on "why" and "what" and not on "how" and most importantly should have a narrative to excite people to buy into it and refine it later on. Vision should inspire the definition of a product and not defin...

Why And How Should You Hire A Chief Customer Success Officer?

For an ISV (Independent Software Vendor) it is everyone's job to ensure customer success but it is no one person's job. This is changing. I see more and more companies realizing this challenge and want to do something about it. Sales is interested in maintaining relationship with customers for revenue purposes and support works with customers in case of product issues and escalations. Product teams behave more like silos when they approach their customers because of their restricted scope and vision. Most chief technology officers are fairly technical and internal facing. Most of them also lack the business context—empathy for true business challenges—of their customers. They are quite passionate about what they do but they invariably end up spending a lot of time in making key product and technical decisions for the company losing sight of much bigger issues that customers might be facing. Most chief strategy officers focus on company's vision as well as strategy across li...

A Design Lesson: Customers Don't Remember Everything They Experience

My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an appointment or walk in. Most patients don't take an appointment due to a variety of cultural and logistics reasons and prefer to walk in. These patients invariably have to wait anywhere from 15 minutes to an hour and half on a busy day. I always found these patients to be anxious and unhappy that they had to wait, even if they voluntarily chose to do so. When I asked my brother about a possible negative impact due to unhappiness of his patients (customers) he told me what matters is not whether they are unhappy while they wait but whether they are happy or not when they leave. Once these patients get their turns to see my brother for a consultation, which lasts for a very short period of time compared to how much they waited, my brother will have his full attention to them and he will make sure they are happy when they leave. This erases the unple...