That would be the new Virtual Private Cloud (VPC) by Amazon . I am a big proponent of the public cloud but I am a bigger proponent of giving what the customers really want. Amazon had resisted offering a private cloud but they finally gave in and offered a private cloud or at least this is what they want the customers to believe. The bloggers are already questioning whether VPC is a true private cloud . Regardless of the arguments whether the VPC is really a “virtual” private cloud or a “virtually" private cloud , I believe, this placebo cloud is likely to help the customers overcome the cloud computing adoption barriers: Security: The placebo cloud would alleviate the perceived risk of adopting the cloud computing. The perceived risk is based on the customers’ past experiences. The customers believe that anything that they can connect using VPN must be safe even if they are tunneling into a set of shared resources. The customers will get an environment what they believ