In a much anticipated mystic event Apple announced a tablet today called an iPad . Steve Job's hypnotizing presentation convinced people that iPad is a magic. I was not there in person to see Jobs unveiling an iPad and somehow escaped the magic. That gave me time to think about the implications of a trend that an iPad endorses - mass customization. Firefox's success in part can be attributed to its approach to allow the developers to write and publish extensions. There is a Firefox plug-in for pretty much anything. Then came the iPhone and we had an app for pretty much anything. Now we have an iPad and the trend continues. Mass customization trend is about micro-chunking the software that we run on our devices ranging from cell phones to laptops. The emergent architecture and delivery model have empowered the consumers to buy only the chunks of software that they actually need. The cloud computing and SaaS have further enabled the consumers not to run any software other than a