EnjoyTech

The last year I wrote quite a few posts on the business models around SaaS and cloud computing including SaaS 2.0 , disruptive early stage cloud computing start-ups , and branding on the cloud . This year people have started asking me – well, we have seen PaaS, IaaS, and SaaS but what do you think are some of the emergent cloud computing business models that are likely to go mainstream in coming years. I spent some time thinking about it and here they are: Computing arbitrage: I have seen quite a few impressive business models around broadband bandwidth arbitrage where companies such as broadband.com buys bandwidth at Costco-style wholesale rate and resells it to the companies to meet their specific needs. PeekFon solved the problem of expensive roaming for the consumers in Eurpoe by buying data bandwidth in bulk and slice-it-and-dice-it to sell it to the customers. They could negotiate with the operators to buy data bandwidth in bulk because they made a conscious decision not to st

I do recognize the thrust behind the NoSQL movement. While some are announcing an end of era for MySQL and memcached others are questioning the arguments behind Cassandra’s OLTP claims and scalability and universal applicability of NoSQL . It is great to see innovative data persistence and access solutions that challenges the long lasting legacy of RDBMS.  Competition between HBase and Cassandra is heating up. Amazon now supports a variety of consistency models on EC2 . However none of the NoSQL solutions solve a fundamental underlying problem – a developer upfront has to pick persistence, consistency, and access options for an application. I would argue that RDBMS has been popular for the last 30 years because of ubiquitous SQL. Whenever the developers wanted to design an application they put an RDBMS underneath and used SQL from all possible layers. Over a period of time the RDBMS grew in functions and features such as binary storage, faster access, clusters etc. and the applicati