Social CRM has arrived. My fellow bloggers and analysts friends Jeremiah Owyang , Ray Wang , Esteban Kolsky , Paul Greenberg , Sameer Patel , Oliver Marks , Jeff Nolan , and countless others have done a great job in defining the attributes, characteristics, and value proposition of social CRM. The recent acquisitions - Lithium acquiring Scout Labs, Attensity acquiring Biz360, and Jive acquiring Filtrbox - have clearly indicated the market interest in social CRM. There are also tons of emerging start-ups in this domain solving specific problems in niche sub-categories of social CRM. However, social CRM is only the first half of a social enterprise. Let me be that idiot for a minute who over-simplifies enterprise software and its evolution. The traditional ERP, MRP, and SCM software were designed for automation and productivity to improve the bottom-line, scale the business, and make informed decisions. The CRM was essentially designed to sell and market better and eventually to support