In my previous post “ Social CRM Is Only The First Half Of A Social Enterprise ” I started the discussion on why social CRM is only the first half of a social enterprise and how we can go to the core and build a true social enterprise. Continuing the discussion on the missing half on a social enterprise this is the part 2. Transform productivity silos into collaborative content curation: The social software gets better as more people use it but we need more people to make it useful. There is no easy way out. As Andrew McAfee’s rightly put it Email is a 9x problem . There isn’t significant juice in standalone social software to gain broader adoption due to the endowment effect . There is a huge adoption barrier for standalone social software to be successful since it is not contextualized into a business process. The users simply see it as yet another tool that increases their cognitive overload. I suggest don’t go after social software that is designed to create a parallel universe. In