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Showing posts from February, 2014

Recruiting End Users For Enterprise Software Applications

As I work with a few enterprise software start-ups I often get asked about how to find early customers to validate and refine early design prototypes. The answer is surprisingly not that complicated. The following is my response to a recent question on Quora, "How do we get a target audience for enterprise applications, when you dont have an enterprise customer yet for rapid prototyping?" Finding a customer and finding end users are quite different. In enterprise software end users are not the buyers and the buyer (customer) may or may not use your software at all. To recruit end users, there are three options: Friends and families: Use your personal connections through email and social media channels and ask for their time (no more than 30 minutes) to conduct contextual inquiries and get validation on your prototypes. Most people won't say no. Do thank them by giving them a small gift or a gift card. Find paid end users: This does seem odd but it works. I know of a few

Launch Center Pro: Speed Up Common Actions on iOS Devices

Launch Center Pro is an app for iPhone , iPad, and iPod Touch that allows users to launch apps and simple tasks directly from the app. Instead of launching Safari, navigating to the search site, and typing in your search, for instance, Launch Center Pro lets you directly search Google or Wikipedia; Launch Center Pro also can be configured  by users to set up group email, instead of having to type in the email address of each recipient. Launch Center Pro uses a simple interface to make it easy to simplify some of your common actions and launch them quickly. I frequently text my sister "where are you?" Instead of launching the Messages app, finding my sister's contact, and then typing the message, I created a Launch Center Pro action that sends a text to my sister saying, "where are you?" Now, when I want to text my sister, I just touch the icon for this action and a text saying "where are you?" is on its way to my sister. , Creating actions is easy wi

What's on my iPad? Assistive Apps I Use as a Dyslexic Student

As a dyslexic high school student my iPad , with a number of assistive apps, has become a very valuable tool. With my iPad I can read and fill out a PDF using text-to-speech, read a book with Voice Dream Reader , or map out my ideas with Inspiration Maps . The iPad mini is a perfect size for my needs allowing me to read sitting up, or reclining comfortably while listening to a book. Before I got the iPad I would either be tied to a computer to read using text-to-speech, or reading on the tiny screen of my iPhone . Here's a list of my favorite iPad apps and how I use them to help me both in and out of the classroom. Voice Dream Reader - $9.99 Voice Dream Reader is a text-to-speech reading app that allows users to read a wide variety of files through the app. The app includes the ability to buy very high quality text-to-speech voices for use with the app. Voice Dream Reader allows you to highlight  important parts of a passage as you read along.. One of my favorite features is the