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Showing posts from September, 2014

Focus On Your Customers And Not Competitors

A lorry is a symbol of Indian logistics and the person who is posing against it is about to rethink infrastructure and logistics in India. Jeff Bezos is enjoying his trip to India charting Amazon’s growth plan where competitors like Flipkart have been aggressively growing and have satisfied customer base. This is not the first time Bezos has been to India and he seems to understand Indian market far better than many CEOs of American companies. His interview with a leading Indian publication didn’t get much attention in the US where he discusses Amazon’s growth strategy in India. When asked whether he is in panic mode: For 19 years we have succeeded by staying heads down, focused on our customers. For better or for worse, we spend very little time looking at our competitors. It is better to stay focused on customers as they are the ones paying for your services. Competitors are never going to give you any money. I always believe in focusing on customers, especially on their latent unme

Disruptive Enterprise Platform Sales: Why Buy Anything, Buy Mine, Buy Now - Part II

This is the second post in the three-post series on challenges associated with sales of disruptive platforms such as Big Data and how you can effectively work with your prospects and others to mitigate them. If you missed the first post in the series it was about “why buy anything.” This post is about “why buy mine." Convincing  your prospects they need to buy a platform is just a first step in the sales process. You need to work with them to convince them to buy not just any platform but your platform. Asking the right questions - empathy for business This is the next logical step after you have managed to generate organic demand in your prospect’s organization a.k.a “why buy anything” as I mentioned in the Part I . Unlike applications, platforms don’t answer a specific set of questions (functional requirements). You can’t really position and demonstrate the power of your platform unless you truly understand what questions your prospect needs you to answer. Understanding your pr

New in iOS 8: Hands-Free Siri and Improved Dictation

Apple's voice activated features have received some new features as part of iOS 8 . Siri is a virtual voice activated personal assistant that can answer your questions, call your friends, check the weather, and much more.  Now it can  be activated hands free by saying, "Hey, Siri." Previously, users would have to press and hold the home button to activate Siri. The new feature will allow people with physical disabilities to easily activate Siri. The hands-free activation feature does have one major caveat: the device must be plugged in and charging. Users who need or want to access this feature on- the- go can purchase a battery case to utilize this feature. It is possible that future iOS devices will not require a power source to use the "Hey, Siri" feature. In addition, when dictating a question to Siri or dictating text into an app the recognized words appear almost instantly after being spoken. To use dictation bring up the keyboard and then press the mic

New in iOS 8: Greyscale Mode

iOS 8 includes a new greyscale mode that could benefit people with visual impairments. The new mode is included in addition to inverse color which was previously available. The new option will reduce the bright colors and possibly reduce glare to make the screen easier to see. Greyscale and inverse color can be enabled simultaneously for further visual changes. Even for people without visual impairments greyscale maybe made the screen slightly easier to view outdoors. To enable greyscale navigate to Settings > General > Accessibility > Greyscale. Please note that the above screenshot is an altered colored screenshot.

New in iOS 8: Improved Guided Access with Timers and Touch ID Integration

Guided Access is one of the many iOS features being enhanced in iOS 8 . Guided Access is used to keep a someone on a single app using  a password. For example, if you want your child to read a book and not watch a video you can lock them into the reading app, eliminating the ability to navigate to other apps. With Guided Access enabled, a child or student will need a passcode in order to enter another app. To learn more about Guided Access click here . One of the enhancement allows users to end a Guided Access session with their finger print using Touch ID. Similar to how third-party developers can implement Touch ID authentication, Guided Access will also take advantage of finger print reading technology. Instead of entering a passcode, users with a Touch ID enabled device will be able to end the session simply by placing their finger on the Touch ID sensor. This feature will simplify the processes of ending Guided Access and potentially eliminate the frustration resulting in fo

New in iOS 8: Built-in Braille Keyboard for Six-Dot Input

iOS 8 includes enhancements to VoiceOver , the built-in gesture based screen reader for people with visual impairments. One of the improvements is a new built-in Braille Keyboard for Six-Dot input. The new feature is similar to the BrailleTouch app released a few years ago with one major difference; the built-in option can be used to enter text into any app directly. The option can be enabled in the VoiceOver rotor. The Braille keyboard will offer VoiceOver users who are familiar with Braille an alternative, and possibly much faster text entry method. iOS 8 will also offers third-party keyboards such as Fleksy  which could also offer significantly faster text input for VoiceOver users. Once you turn the Braille keyboard on six positions will appear on screen representing the six Braille dots. When the device is held with the screen perpendicular to the floor it automatically enters screen away mode. When using this mode the user faces the screen away allowing three fingers from each

New in iOS 8: Start Text-To-Speech Easily with Speak Screen

iOS 8 includes some new accessibility features and many improvements to existing features. One of the new features is called Speak Screen which allows users to quickly have text on the screen spoken aloud using text-to-speech . Speak Screen is included in addition to Speak Selection which allows users to highlight text and press speak to have content read aloud. Unlike Speak Selection, which requires text to be highlighted first, before reading the text aloud,  Speak Screen does not require users to highlight the text they wish to have spoken. Especially for longer articles or emails, this highlighting process could be time consuming and frustrating. Speak Screen solves the problem by speaking all text on the screen with a simple two-finger swipe down from the top of the screen. After swiping down with two fingers, text starts to be read aloud with text-to-speech , and the Speak Screen menu appears on top of your current app. This menu allows you to stop and start speech, adjust the

New in iOS 8: Vastly Improved Zoom

In previous versions of iOS , zoom was only  a simple full screen magnification. With iOS 8 , Apple has vastly improved zoom with partial screen window zoom, filters, and smarter magnification options. Zoom is a vital feature for people with low vision and its new features in iOS 8 makes it even more useful. One of the most noticeable enhancements is the ability to magnify certain areas of the screen while leaving the rest of the screen unmagnified. As opposed to full screen zoom, the zoom lens allows for more easy navigation while still allowing certain important areas to be magnified. Users can change the size of the magnified area and pan around the screen in order to magnify different areas. An option is available to add a zoom control to the screen which acts like a virtual joystick for controlling which areas of the screen are magnified.Within the magnified area, users can apply filters to make viewing easier.  The filters available are inverse colors, greyscale, low light, and

Apple Releases iOS 8 with Major Accessibility Improvements

Today, Apple released iOS 8 the latest software update for iPhone , iPad, and iPod Touch. The new software, which is available for free, includes many new features and enhancements, including new accessibility features and tools that will allow developers to make the next generation of apps. Apple has not stood still in terms accessibility and as a result, iOS 8 is truly the most accessible and inclusive iOS version to date. Some of the most exciting new accessibility features are included in iOS are ready to use right after updating. These features are developed by Apple, and most are found under Settings > General > Accessibility. Speak Screen is one of the new accessibility features that allows users to quickly and easily have content on the screen read with text-to-speech with a simple two finger swipe down gesture. Unlike older versions of iOS which required users to highlight sections that they wished to be spoken, Speak Screen does not require any highlighting. Users ca

What a Larger Screen iPhone Means for Accessibility

The general consensus is that Apple will introduce new iPhones with larger screens in a few days. With many people with disabilities using Apple's flagship device for their accessibility needs a change can have a large impact on users. From a software prospective iOS 8 will offer many accessibility improvements , but hardware is also an important aspect of accessibility . The larger screen will certainly benefit some users with special needs, but may also cause problems for others. Users with low vision may benefit the most from the larger viewing area. On current iPhones, with large text enabled, only a small amount of text is able to fit on screen. A larger screen will allow more text to fit on screen requiring less scrolling for users who prefer or require large text. The large screen will also give VoiceOver users more space to use three or four finger gestures. On the other hand a larger screen iPhone may pose a challenge. Users with physical challenges may have a difficult