I often get asked, "what is the killer application of Big Data?" Unfortunately, the answer is not that simple. In the early days of enterprise software, it was the automation that fueled the growth of enterprise applications. The vendors that eventually managed to stay in business and got bigger were/are the ones that expanded their footprint to automate more business processes in more industries. The idea behind the killerness of some of these applications was merely the existence and some what maturity of business processes in alternate forms. The organizations did have financials and supply chain but those processes were paper-based or part-realized in a set of tools that didn't scale. The objective was to replace these homegrown non-scalable processes and tools and provide standardized package software that would automate the processes after customizing it to the needs of an organization. Some vendors did work hard to understand what problems they were set out to solv