Popular video rental service Redbox agreed in a settlement to make 4,000 of their 35,900 kiosks located in California accessible to people who are blind or visually impaired. The service, which is commonly found in supermarkets and other public areas, is inaccessible to blind or visually impaired users. As part of the agreement, Redbox agreed to add headphone jacks, text-to-speech output, and tactile keyboards to kiosks. The roll-out of accessible video rental boxes will be gradual and is planed to take longer than two years. In the interim, Redbox has also agreed to provide phone support to help blind customers navigate the rental process. It is not clear if Redbox plans to add more DVDs with audio descriptions to benefit its new larger customer base of visually impaired users, but such a plan would seem to make sense. The settlement deal will inevitably increase Redbox's potential customer base by providing access to more people with disabilities. Unfortunately, the settlement seems to only cover a small fraction of Redbox kiosk in California. Hopefully, other kiosk companies will make their services accessible as well.
A lorry is a symbol of Indian logistics and the person who is posing against it is about to rethink infrastructure and logistics in India. Jeff Bezos is enjoying his trip to India charting Amazon’s growth plan where competitors like Flipkart have been aggressively growing and have satisfied customer base. This is not the first time Bezos has been to India and he seems to understand Indian market far better than many CEOs of American companies. His interview with a leading Indian publication didn’t get much attention in the US where he discusses Amazon’s growth strategy in India. When asked whether he is in panic mode: For 19 years we have succeeded by staying heads down, focused on our customers. For better or for worse, we spend very little time looking at our competitors. It is better to stay focused on customers as they are the ones paying for your services. Competitors are never going to give you any money. I always believe in focusing on customers, especially on their latent unme...
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